Objective: Create a visual identity system for a wellness brand that offers mental and physical training for a healthier mind and body.
Approach: The concept was inspired by the phoenix and the ouroboros symbol. Both of these inspirations represent the infinite cycle of nature. The design uses the feather of the phoenix and the circular shape of the ouroboros to create the logo. The logo’s use of these symbols
represents the infinite opportunities humans have to reach their greatest potential.
The idea inspired by the Phoenix and Ouroboros symbol(It represents the infinite cycle of nature’s endless creation and destruction, life and death.)
The design picks the feather of the Phoenix and the shape of the ouroboros, and manipulate them together, to
create a logo.