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Objective: The objective of this project is to find a poorly designed sign, understand its target audience, and create a new and improved design involving elements like typography and color.

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Approach: I have chosen a sign found in the San Francisco Travel Center that lists the daily events around the city. In order to be more clear, I used the location names as the title of each poster as it communicates the event location. The secondary intention is to give visitors valuable information about the events, such as times, locations, and history of the city. The final deliverables are a poster series, events tickets, and a website.

San Francisco Travel Center

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Event Ticket / Glow Stick

The ticket is not only used to gain admission to the event, but as aglow stick for the audience to interact with the evening’s performance.

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@2020